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Goodness Rebrand

DIGITAL MARKETING/ 2020-21

Type / 

In-house design - Lanocorp

Creative Field /

Digital Marketing Design (website and social media), 2D Animation, Vector Illustration, Product styling and Photography, Brand Identity

Credits/

Jane Cowper - Product Development & Design Manager

Nancy Vincent Parr - Digital / Marketing Manager

Penny Zhang-Marshall - Social Media Coordinator

Taking clean beauty seriously, Goodness products use the very best naturally derived-non toxic ingredients, consciously packaged with sustainability in mind. All products are vegan friendly, have no nasty chemicals and are cruelty free, perfect for the clean skincare lovers. 

Goodness Clean Beauty, a skincare brand of New Zealand, recently went through a brand overhaul to offer an accessible skincare range that is bright, fun and affordable for the younger consumers (Gen-Z). 

Working in collaboration with the marketing team and the design Manager, I was responsible in designing the visual style for the brand. Focussing on the idea of clean beauty, the brand is presented with a simple and clean aesthetic and an added touch of playfulness and fun with incorporation of vector illustrations and pastel colours.

 

Development of the Goodness website (planning + wire-framing), creation of digital assets, such as, product (lifestyle) photography, photo retouch, video / animated assets for the website and social media graphics where needed. 

Visit website:

https://www.goodnessproducts.co.nz/

Social media:

https://www.instagram.com/goodnessproducts/

https://www.facebook.com/goodnessvegancleanbeauty

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